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| Kashmi |
Where did you complete your Undergrad Degree/Diploma and in what subject area?
I completed my undergraduate degree at Cardiff Metropolitan University (United Kingdom) in Business Administration and Business Studies.
When did you first discover an interest in Advertising?
I majored in Brand and Communication Management during my undergraduate degree. I was fascinated by the subject and after successfully finishing my degree, I joined Dentsu Group Sri Lanka as a media executive. I worked with different brands, supporting and watching them evolve positively through successful advertising campaigns. This fostered my interest in advertising.
Why did you choose Sheridan’s Advertising Account Management Program?
Sheridan’s one-year Advertising Account Management Post Graduate Program offers knowledge in media, marketing integration, creative development, research insight and a digital landscape of Canada. Professors with valuable connections and experience provide insight into the working process and client-business relationships that make up the industry. The vast network of alumni that are in agency positions offer positive recommendations about Sheridan, which made my decision easier.
How are you finding your experience at Sheridan?
Amazing! The educational knowledge comes with real world experience when dealing with clients such as Canadian Tire. We experienced the process of conducting consumer research with industry software such as ClearDecisions, vivadata, Infosys, and more. All of the professors are friendly, supportive, and always willing to help students with their studies and career goals. The agency visits at Alpha Zulu Kilo and McCann, through our professor’s connections, opened opportunities to network and learn hands-on, which is vital for a career in the Canadian advertising industry.
What advice would you give to someone who is considering our post grad program?
This is an amazing opportunity to explore and learn about the advertising industry in Canada. For students who like to work hard and obtain industry insight through real experience, I would recommend Sheridan’s Advertising Account Management program.
