Why Advertising? A Brief Exploration of the Industry

WHY ADVERTISING?

A Brief Exploration of the Industry

Are you detail-oriented? A good communicator? Can you think outside the box?

If so, the advertising industry might be right for you. With ever-changing technology that connects people, advertising is evolving. Thinking of working in the Industry? 

There are many opportunities:

Account Management – Client’s representative at the agency and the agency’s representative in the client’s space. An account manager needs to have a deep understanding of the client’s business, the marketplace, the consumer, and all things advertising (i.e. research, commercial product, media, and creative pieces).

Account Planning – Their job is to make sure that the consumer’s perspective is considered when developing advertisements. The Planner works to re-focus the agency’s strategy and creative to reflect the consumer. Their primary resource is research.

Creative – The component responsible for developing the images, ideas, copywriting, invention and production of advertising.

Media– The buying and selling of media properties to advertising agencies or companies. This department determines where the ad should be placed for to reach the right people at the right time.

Digital – Using social media, email, and Internet locations to better the visibility and likability of a brand.

Sales – Selling advertising space in media such as print, broadcast and digital. 

Brand – Develop planning and release of the brand identity i.e. finding the 'nugget' of truth and bringing it to life.

How does an Ad Agency work?

Advertising requires focus on your client's brand to develop  content that engages the consumer and leads your client’s target to a call to action. Here are some reasons why advertising is important:

1. Advertising develops a better connection with your customers.

2. Advertising can be controlled - you decide when your advertisements start.

3. Advertising provides credibility - if you can afford advertising, it is assumed that business must be doing well.

4. Advertising creates awareness - word of mouth is not always enough.

5. Advertising is not always about buying or selling products/services. It is about invoking emotion, building relationships, and leaving the audience with a better connection to the brand. For example, Sick Kids is working to redefine what it means to be "sick". 

The world of advertising encompasses much more than people realize. So many areas work together to create something new. Now that you know, aren't you interested in beginning your AD-venture too?

Resources:

Foundation, A. E. (2009). Advertising Industry Careers. Retrieved December 08, 2016, from http://www.aef.com/industry/careers/9000

Foundation, A. E. (2016). Guide to Careers in Advertising. Retrieved December 08, 2016, from http://www.aef.com/industry/careers/1422

Objectives and Importance of Advertising. (n.d.). Retrieved December 08, 2016, from https://www.managementstudyguide.com/objectives-importance-of-advertising.htm