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| Tim Sarrazin Cossette Media |
When did you first discover an interest in Advertising?
My first
interest really began when I studied Marketing at Sheridan. I took the three-year program and went to
work straight out of school for a medium size B2B business. I had a large hand in their advertising (from
working with the in-house photographer to booking ads) and that made me take a longer
look at focusing my marketing background to hone in on advertising
specifically.
Why did you choose Sheridan?
Funny
enough, as I was starting to build a heightened interest in advertising,
Sheridan sent me a letter inviting me to apply for their inaugural
Advertising Post Graduate program. My
first experience with Sheridan had been great, so I decided to return for a
second round and focus on specializing my education. Sheridan armed me with the right working
skills my first time around, so I knew it was a great place to return to.
What did you learn from Sheridan?
I think the
main thing I learned was that I didn’t really know what I wanted to do in
advertising. I had visions of being some
creative art directing genius, but the more I learned and worked with professors, I started to realize that I would be better suited for Media and
Strategy. That was where my creativity
could flow most organically and get the best production out of myself. Sheridan taught me more about myself than I
actually knew about what I wanted to do in my career.
What was the #1 thing you took away from your post-grad experience?
More so
after my experience, I realized how small this industry can be. Our post grad class was about 20
people, and I’ve worked directly with 4 of those people, so 20% of my
classmates I’ve had direct business relations with. Building relationships starting in the
classroom are important because, directly or not, you’ll be moving up in this
industry together and you haven’t seen the last of anyone. That sounds so dire, but it’s fantastic to
still be in touch with so many people you went to school with years later.
What advice would you give to someone who is considering a post grad program?
Don’t come
in with a set mind about what role you want to do. There are many different roles in
advertising stemming from creative, to accounts, to media (and even subsets
within those groups). You need to be open minded about the careers out
there and take the time to learn and see what career might be best for you.
How has the completion of the Program affected your career?
I alluded
to it earlier, but Sheridan does such a great job at arming you with the right
tools to get off on the right foot. I
started in a junior role in Montréal and in my interview, they were shocked at
how many industry computer programs I was already versed in. Not every school offers that to their
students. Additionally, the fact that
all my profs had at one point worked in the industry, gave us a better
understanding of what to expect in the workplace.
Where do you work and what is your current position?
I am
currently a Senior Digital Planner at Cossette Media. I’ve been with Cossette for about 18 months.
What is your favourite part of the job?
Hard
question, but I think my favourite part is helping clients solve their
problem and make sure they are hitting their business goals. The best part of media is challenging
yourself to understand the true business outcome for your clients, coming up
with strategic thinking to get there and finding the right ways to execute
their plan. People often don’t realize
how creative you can be with media planning, especially when you’ve really hit
on the clients objective.
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| Cossette |
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