Grad Profile: Cristian Tesoro

Cristian Tesoro

When did you first discover an interest in Advertising?

 I had an interest when I was growing up about the relationship advertising had into the path of purchase but didn’t really understand the levels of how it happened.

Why did you choose Sheridan?

For me, the driving factor was the post-graduate program only being a yearlong before you could enter the job market and the fact that it touched on all facets of advertising was a big advantage.

What did you learn from Sheridan?

It’s tough to focus on one main point, but the strengths of the program are how many different directions you can go into in Advertising. For the uneducated consumer, advertising itself stands alone, but once you learn more about it there are so many layers, from account services to creative to media etc.

What was the #1 thing you took away from your post grad experience?

For me, it was the ability to talk about a brand, where they should advertise and why. I liked the strategy portion of advertising and still do, which is why I’ve remained in media for all these years!

What advice would you give to someone who is considering a post grad program?

Sheridan, HMC

Be open-minded. I remember most people in the program joined because they were all creative and everyone wanted to create the next big idea. Once the program ended I felt like a fraction of the students ended up going the creative route because they opened themselves up to what else was out there.

How has the completion of the Program affected your career?

If it wasn’t for the program, I wouldn’t have the career I do now. I was able to secure a job before the program even ended and the skills I acquired at Sheridan were necessary for that.

Where do you work and what is your current position?

I currently work on the FCA account and UM Canada as a digital strategist. I started my career in TV investments and switched over last year to further my skill set in media.

What is your favourite part of the job?

I love where I work so the relationships I’ve build in media are certainly a big asset. That being said, I love being able to put a plan in front of client and see their excitement for something I created……also a huge sports fan so tickets to games certainly don’t hurt 😊