Analysis of the Digital Landscape
Digital is not only ingrained in our lives, but it is a useful and necessary tool used for communicating advertising messages to an intended target. Sheridan's Advertising Account Management program has added a NEW digital course in their Program offering to accommodate this fact.
In this course students will learn trends, best practices and industry standards to demonstrate strategic, tactical and creative thinking skills that are vital to being successful in the digital arena.
Students will use industry examples, benchmarks and key performance indicators to analyze a company's digital footprint and make strategic recommendations on how to enhance their digital presence.
As technology's effect only becomes more deeply rooted in our routines, this new course will help students develop expertise on the digital side of things. It will enable students to get a real feel for digital advertising and its growing importance in the industry.
In this course students will learn trends, best practices and industry standards to demonstrate strategic, tactical and creative thinking skills that are vital to being successful in the digital arena.
Students will use industry examples, benchmarks and key performance indicators to analyze a company's digital footprint and make strategic recommendations on how to enhance their digital presence.
As technology's effect only becomes more deeply rooted in our routines, this new course will help students develop expertise on the digital side of things. It will enable students to get a real feel for digital advertising and its growing importance in the industry.
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