A Day in the Life of Advertising Account Management Students

HMC

The Beginning –

·       As we are both new to Canada, both originating from the same country, we have a lot of things in common. We are both enrolled in the same program, we both hate winter and we both miss our families. Even though we are from different states which have different cultural aspects, we feel that connection with being from the same country. Having a life where we knew how to do things, getting attached to our favorite hangout spots and hating the idea of living so far away from our families, are some of the things we loved talking about.

The Learning –

·    Getting academic work done is important. Every week assignments, submissions, quizzes, in-class activities, pre-work exhausted us but it also made us learn how advertising agencies can also be demanding in terms of its deadlines.

·  The course, (https://academics.sheridancollege.ca/programs/advertising-account-management) is eventually preparing us for what it will be like actually working in an environment. Advertising Account Management is a course where we are made to learn the overall understanding of how an advertising agency functions. In our first semester we learned about how important it is for a company’s website to look like and connect with its audiences that are searching for it online and how much does it impact in an era which is ruled by having and building an online presence. We also learned how to conduct research and sourcing the research and use it in the creation of a campaign using strategic communication tools. We also worked through calculating campaign cost and measuring results. The last and the most enjoyable part about the past semester was the creative communication class where we learned about the actual creation of an ad which is so fascinating which was of interest when registering for the program.

·      The program is so fun and exciting even though it sometimes results in many late nights sitting in front of the computer screens sipping innumerable cups of coffee.

HMC

The Campus – 

What is also great about Sheridan is the campus. There are so many things to do here. So many areas to explore creativity. There is also great diversity on campus as they have bhangra nights which makes us feel like we are closer to home. There is a friendship bench just outside our class which we find fascinating and is our photograph zone. There are a lot of spots around the campus which make us explore our creativity as Advertising Students. Creativity is seen all around the campus and Sheridan continues to live up to its slogan:  “Be Creative."

Another Great Week At Sheridan

Written by Kseniia and Jaya.

Christmas break is long gone yet we are getting right into the winter semester and as time passes, it’s week 5 already. How we describe our week, since we both are huge FRIENDS fans, is in Joey’s style:

Monday, one-day,

Tuesday, two-day,

Wednesday, when? Huh? What day?

Thursday, the third day

... and finally, its Fri-yay!!! (Friday).

This week has been a rollercoaster ride. You know one of those rides where you experience extreme and rapid changes and you are just letting it hit you, but instead of sitting there and letting the due date get close, we buckled down and worked on our projects with enthusiasm and dedication. This combination made this week as amazing as ever. As both of us are international students, challenges help us to build our good memories as our journey in Canada continues to be astounding. 

Our Advertising program involves a lot of incredible courses, each of which will be 100% useful in the workplace.  Digital and Advertising planning, Media, Sales, Marketing – these are areas that we have connected to for a long timeJ

And now let’s all imagine, that we’re here all together, experiencing our Sheridan Week. Follow us!

Monday – For fresh start!

Tell us if you know anyone who likes to wake up early in morning on BLUE MONDAY. But life is too short to sleep, so we’ re taking our shuttles (which by the way we consider as another great convenience that Sheridan did for its students). In a rush to get to Media Planning class (because duh! traffic and snow, not a good combination). Our Media Planning professor can make our 8 am class very interesting with various in-class activities and also, he is funny (If he reads this, sure he is going to like being called funnyJ).

Tuesday – Umm is it 5pm already?

Tuesday for us means a long day but time flies so fast. We have classes from 9am until 5 pm, with a 2 hour break. Some of you may think that’s too much in one day but we are not at all saddened by this! We take this as another great opportunity to spend time learning new things in school, spending time in the library, working on assignments and of course spending time with our friends, having lunch discussing so many things. 

Wednesday – Valentine’s day is here! Share your love 

Since Monday we can see the college in general and especially Starbucks are decorated with hearts and kisses! And that has already created an atmosphere of the holiday – VALENTINE’S DAY! By the way, have you ever thought about the origin of this holiday? Take some time and read this great article about the history of this bright day. 

On this day, we had two guest speakers, Nishan Singh and Gurpartap Singh. We consider this as a great opportunity, where we meet professionals from the industry, where they share relevant industry information with us in their own personal way. We were extremely pleased to know that one of them is Sheridan alumni, who got to his first job from Sheridan Co-op. When we asked him about what is that one advice he would like to give for fresher’s like us, he said,“To keep yourself updated about current marketing trends, read blogs and any articles you see on internet. That is one key strategy that will be useful during interviews and career in general... Co-op is a huge milestone in your career for someone who is just starting out," he added.

Thursday –  God Bless Thursday!

We consider Thursday as a day where we are being prepared towards our career, not that we don’t feel the same in other classes. We have co-op class on this day where they teach us:

- how to build our resume and cover letter

- how to apply for jobs

- how to speak during an interview

As we all understand how important it is to have a good resume that can fully represent you as an individual and also your professional skills, we want to share with you one extremely useful website, which can give you great understanding of how your  resume and cover letter should look and what you need to include, in order to be hired. Take a look and good luck! 

What we really noticed that every student has his/her favourite special place in college. Someone prefer to stay in the great cafeteria area in B-Wing, some in the Library, others in different spots around the campus. This Thursday, the majority of students wanted to find a place in the food court in A-wing. Absolutely clear why! Talented students of Sheridan arrived to perform and create a great atmosphere for others. So, studying and chilling with friends while listening to the music was a wonderful experience for all of us.

Friday – And its Fri-yay

And finally, the day arrives that every student, and we are quite sure even Faculty look forward –Friday!

Only one class that morning, but 4 submissions don’t let us relax until the afternoon. Marketing presentation – where we talk about a great campaign for a super popular educational toy for children, Media Market Analysis – which requires our understanding of possible media channels and calculation of campaigns, as well as other assignments for which we apply maximum effort. 

Finally, after all of our school responsibilities are fulfilled, just imagine how much we tend to party tonight! J Since we also happen to be best friends. 

And finally, what we’d like to say!

Even if it has been a hectic week or like we said above, a ‘rollercoaster’ ride, we still enjoyed every bit of it. The rush, the thrill we get when we finish each of our assignments, is unreal. We consider ourselves lucky to be part of Sheridan College, to be guided by such amazing professors and helpful classmates. Through riots of laughter and giggles we got through this week and we are sure we will get through this entire semester with flying colours.