A Day in the Life of Advertising Account Management Students

HMC

The Beginning –

·       As we are both new to Canada, both originating from the same country, we have a lot of things in common. We are both enrolled in the same program, we both hate winter and we both miss our families. Even though we are from different states which have different cultural aspects, we feel that connection with being from the same country. Having a life where we knew how to do things, getting attached to our favorite hangout spots and hating the idea of living so far away from our families, are some of the things we loved talking about.

The Learning –

·    Getting academic work done is important. Every week assignments, submissions, quizzes, in-class activities, pre-work exhausted us but it also made us learn how advertising agencies can also be demanding in terms of its deadlines.

·  The course, (https://academics.sheridancollege.ca/programs/advertising-account-management) is eventually preparing us for what it will be like actually working in an environment. Advertising Account Management is a course where we are made to learn the overall understanding of how an advertising agency functions. In our first semester we learned about how important it is for a company’s website to look like and connect with its audiences that are searching for it online and how much does it impact in an era which is ruled by having and building an online presence. We also learned how to conduct research and sourcing the research and use it in the creation of a campaign using strategic communication tools. We also worked through calculating campaign cost and measuring results. The last and the most enjoyable part about the past semester was the creative communication class where we learned about the actual creation of an ad which is so fascinating which was of interest when registering for the program.

·      The program is so fun and exciting even though it sometimes results in many late nights sitting in front of the computer screens sipping innumerable cups of coffee.

HMC

The Campus – 

What is also great about Sheridan is the campus. There are so many things to do here. So many areas to explore creativity. There is also great diversity on campus as they have bhangra nights which makes us feel like we are closer to home. There is a friendship bench just outside our class which we find fascinating and is our photograph zone. There are a lot of spots around the campus which make us explore our creativity as Advertising Students. Creativity is seen all around the campus and Sheridan continues to live up to its slogan:  “Be Creative."