Life of an Advertising Post Graduate Student in Sheridan College

LIFE OF AN ADVERTISING POSTGRADUATE STUDENT 

IN SHERIDAN COLLEGE

BY KASHMI JAYAWARDANA & ALEX TRAN

After many days of sleepless, tiresome nights, you finally receive your undergraduate degree and just like that you have graduated. You feel really happy that you have made it into professional life and are thinking about landing the dream job for which you made all of those sacrifices.

But then out of nowhere you feel like you wanted to take the next big step in your higher education… the postgraduate certificate. Many students enter postgraduate life with no clue for what awaits them. Here are a few tips about “what to expect when you become a postgraduate student in Sheridan College”.

Does your Post Graduate Certificate matter?

Of course, it depends on what type of subjects you are studying. A Postgraduate Certificate such as Advertising Account Management will involve the usual classroom activities, research, and real time projects with clients. Time management will be your best friend because it is important to manage the time properly. In-class learning will demand fixed hours every week as well as research and projects, which will require independent study hours. With proper time management skills, students will be able to manage student life, social life, and even a job while working towards your Postgraduate Certificate.

Why the library that you neglected so far will become your best mate?

Sheridan Library can be a treasure chest of knowledge, which can support you with many research tools that will save you time and provide you with lots of data from reliable resources. HMC campus Mississauga provides many services such as IT service desk, Tutoring services, Research help desk and also computer & study spaces. The online library resources contains data bases like Euromonitor, Vividata, CARDonline, WARC etc. and also "Summon" - the one stop search engine that allows you to access thousands of different library resources through a single search box.  These are important to Advertising Postgraduate students and helps them greatly with their research and projects.  

Why it is important to gain practical knowledge before the real deal?

If you want to gain a job in advertising world, I believe it is important to gain insights and practical knowledge before diving in. The Sheridan Advertising Account Management certificate is excellent preparation for a career in advertising strategy and management as the program gives you the skills you need to contribute to a professional advertising team. Through the program, you will learn the following; 

• Understand target markets
• Develop and communicate a product's brand identity.
• Create a complete advertising and integrated marketing communications plan
• Develop and defend media selection and placement
• Use specific advertising industry computer software such as Clear Decisions, ComScore, and more!

Considering all of this …

Although a Postgraduate Certificate means hard work, it doesn’t mean you should imagine the worst. It is very possible to have fun while successfully completing your studies. For us, postgraduate life at Sheridan is rewarding and also a brand new adventure. 

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